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Even if a website has no traffic from one search engine, it will get some visitors from other sources, especially if it is promoted extensively, using other methods. Smart webmasters who are interested in getting backlinks for their websites and low cost traffic, can use this as an opportunity to get a bargain.
So these webmasters will charge a fixed monthly rate for advertising on the website, which could be as low as $0.05 per day. While this may not be much, it can help to contribute to the domain renewal and web hosting expenses, which can be substantial.